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10 Views on how IT Consumerization Will Take Shape in 2012


10 Views on how IT Consumerization Will Take Shape in 2012


Will IT consumerization elevate the importance of IT? 

IT's consumerization challenge will be to balance end users' demands for using personal mobile devices and apps with the enterprise's requirements for manageability, reliability, security and availability. How will the balance tip in this delicate arrangement?

So here are 10 views from experts at Gartner, Forrester, Accenture, Aberdeen, CIO.com and more sharing how they see IT consumerization shaping up in 2012.

1. Consumerization of IT is a disruptive force at many levels (Gartner)

I believe recognizing that those looking for consumerization are also looking for mobility. There is little difference between the two and creating effective solutions to both comes from re-imagining IT's role in ways that see consumerization as a complementary rather than competing technology.

By Mark McDonald, Ph.D., group vice president and head of research in Gartner Executive Program 

2. Virtual Machines Won't Work On Mobile Devices (Forrester)

This idea of having a "virtual smartphone for work" within your personal smartphone simply won't work; it's just as bad and impractical an idea as having two separate physical smartphones! Both approaches create separate spheres of work and personal that simply don't reflect the seamless way that many people have to switch back and forth between work and personal tasks.

By Frank Gillett, Vice President, Principal Analyst Serving CIO Professionals, Forrester 

3. Management is Scrambling to Embrace Consumer Technology (Accenture)

Companies should look to take a managed adoption approach instead. This is possible by applying at least one of the following four tactics: broadening the scope of allowable devices and applications, promoting technology choice, proactively advocating consumer technologies and/or segmenting consumer IT needs by role (by developing a usage profile for each job description).

By Jeanne G. Harris (executive research fellow and a senior executive at the Accenture Institute for High Performance), Blake Ives, Iris Junglas

4. Spread of Mobile Devices Will Change Application Performance Strategies (Aberdeen)

Expect to see more innovation in solutions for mobile performance management, as well as interesting strategies by successful businesses who are dealing with mobile application performance issues.

5. Implement a Device Management Solution

Today's leading Device Management solutions can support both tablets and smartphones, offering corporations a cost-efficient way to manage email and data use cases. When you determine the scope of tablet use, a Device Management solution also gives IT the ability to exert greater control to monitor and manage the tablets on the corporate network.

By Don Grons is VP of Technology with Mission Critical Wireless 

6. IT Must Provide Enterprise Collaboration Tools Employees Will Use

IT needs to work with rather than against employees to make collaboration easier, and IT needs to help employees collaborate in the ways they want to collaborate. For example, rather than banning the use of email to send files, IT needs to provide a direct connector to Outlook—transparent to the end user—that recognizes when a sensitive document has been attached to an email and then exchanges it with the recipient securely and tracks where it goes. 

By Thor Olavsrud, Senior Writer, IDG Enterprises 

7. Application load will be much higher

The consumerization of IT isn't just about employees using consumer devices and apps at work. It's about consumers becoming the primary users of internal IT applications, and it has serious ramifications for how CIOs operate and scale their IT infrastructures. You definitely need elasticity to be able to respond to high volumes. But you also need to ensure that your elasticity works end-to-end. It's this kind of situation where "the illusion of infinite capacity" is important.

By Bernard Golden, Cloud Computing Advisor for CIO Magazine 

8. Need to enforce remote encryption on mobile devices to protect data

Businesses should deploy network firewall and network intrusion prevention systems (IPS) and configure them to control and monitor traffic to and from all devices, especially specific mobile apps. 

By David Goldschlag is vice president, mobility, for McAfee 

9. Understand the art and science of innovation

The CIO must obliterate any perception that IT is a roadblock or a deterrent to business progress. This requires the CIO to ensure IT is on the forefront of every technology advance – especially those viewed as threats to the organization. IT is not like pro football, the best offense is not a good defense. Instead of fixating on the shortcomings and perils of emerging technology trends, IT should charge head-first into overcoming barriers and enabling the business to exploit every technology-enabled opportunity.

By Steve Romero is a published and globally recognized IT governance evangelist and IT business value activist 

10. A new class of enterprise software

We're seeing use cases in which people use consumer apps or new generation business apps for their daily needs and then dump data into bloated enterprise software on a monthly basis because they have to. This will continue until this new user experience paradigms make their way into current enterprise software, or more likely, new enterprise software makes its way into the enterprise. With the cost of building and serving great software going down and the new user experience paradigms becoming more pervasive, a new generation of business software emerges. With a strong focus on user experience and on making the software useful for the users themselves and not only to their managers, this type of software accelerates adoption and provide 10X the value for a fraction of the cost. 

By Uzi Shmilovici, founder and CEO of Future Simple, the company behind Base CRM

Your Turn
We'd like to hear your insights into this area.

How do you see consumerization being handled by IT?
About the Author
Martin Perlin